We were asked to help Odell bring the spirit of their Fort Collins brewery to their consumers everywhere. So we worked with Odell to understand their unique approach to brewing. And we discovered a secret ingredient: play. Through play, the Odell team is free to experiment, create and innovate. And play is inherently collaborative—so we wanted to invite the rest of the world to join us. UnBottled is an invitation to come play.
Working closely with Odell, we created a manifesto and some playful props including kickballs, headbands and a variety of games, which we kicked off (pun intended) at the 2011 Great American Beer Festival. Facebook followers help spread the UnBottled love via a custom Facebook app, and Odell’s fan base (20,000 strong) continues to grow.