Hop Crisis

21st Amendment Hop Crisis

February 23, 2012 | Designed by TBD

During the hop crisis of 2008, some breweries chose to skimp on hops, watering down their brew along with their integrity. During the same time, 21st Amendment chose to develop a very hop-forward imperial IPA. The packaging conveys the engaging story that the federal reserve was hoarding hops in a remote warehouse in San Francisco – Sean and Nico have to escape from Alcatraz to free the hops. 21st Amendment was hailed as the hero!
— TBD

Illustrations by Jon Contino.

Hop Crisis

Hop Crisis

Hop Crisis

Comments (2)

  1. Pingback: Hop Crisis Imperial IPA | Design That Sticks

  2. 21A kills it with their branding. Plus they produce amazing craft beer. I just picked up a few posters just to hang in my house just because the illustrations are so great.

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