During the hop crisis of 2008, some breweries chose to skimp on hops, watering down their brew along with their integrity. During the same time, 21st Amendment chose to develop a very hop-forward imperial IPA. The packaging conveys the engaging story that the federal reserve was hoarding hops in a remote warehouse in San Francisco – Sean and Nico have to escape from Alcatraz to free the hops. 21st Amendment was hailed as the hero!
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Illustrations by Jon Contino.
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Vince
March 13, 2012 at 6:23 am
21A kills it with their branding. Plus they produce amazing craft beer. I just picked up a few posters just to hang in my house just because the illustrations are so great.