Dundee Ales & Lagers

Dundee Ales & Lagers

February 3, 2012 | Designed by Martino Flynn

JW. Dundee’s line of beers was suffering from an image problem. They were craft beers hiding behind labels, packaging, and positioning that convinced just about everyone that they were something less.

The breakthrough came because we understood that their beer shouldn’t define craft beer drinkers, it should reflect them. We rebranded the line as Dundee Ales & Lagers and repositioned them in the minds of consumers and on the beer shelf as the craft beers they’ve always been.
— Martino Flynn

(View the case study here.)

Dundee Ales & Lagers
Dundee Ales & Lager
Dundee Ales & Lager
Dundee Ales & Lager
Dundee Ales & Lager
Dundee Ales & Lager
Dundee Ales & Lager
Dundee Ales & Lager
Dundee Ales & Lager
Dundee Ales & Lager

Comments (3)

  1. Any idea how recent this new design is? Its pretty good. Also a damn good value.

  2. Nice graphic design. I saw beermat in beermat.webnode.com

Leave a Comment

Top