Mike’s Mild Ale (Whitecliffs Brewery) began brewing in 1989 and although its beers were popular in Taranaki, and recognised by BrewNZ (2004 silver, 2007 bronze), International Beer Award (2005 gold, 2006, 2007 bronze), it was still relatively unknown to New Zealand beer drinkers.
In 2007 family members Ron, Jill, Mike and Rene Trigg bought the Brewery. Their vision was to take the business from a backyard enterprise to a nationally recognised professional business producing premium organic beer, available in supermarkets throughout New Zealand.
The new branding produced stunning results. In October 2009 Mike’s new brand won the BrewNZ Beer Awards Supreme Packaging Award, beating of hundreds of national and international entries. This success was in conjunction with a 10 fold increase in turnover to supermarkets. Not only did supermarket sales increase but the number of supermarket outlets also increased which was exactly what the Trigg family was aiming for.
Now, Mike’s is not only the favourite beer of a few passionate locals, but also a best selling organic beer in restaurants and bars all over New Zealand.