When a new client comes to you and says ‘design our beer labels, boxes, trucks, etc.,’ you jump at the chance. Mostly because it’s a dream design job. But also because it typically involves free beer.
Since this is a brand sold in an area with a rich boating and sportfishing culture, we capitalized on it. Adventure took care of everything, from the brew names and marketing plan to the package designs and related promotions.
The buzz created by the marketing push had immediate and positive effects. Distribution opportunities into already-crowded beer shelves poured in. And consumer demand quickly outpaced brewing capacity. Cheers to Brainerd Lakes Beer and thirsty customers everywhere!
Fun Fact: The design work was done by Adventure’s resident Cicerone.