Minister is a private label of the Ministry of Brewery beer shop in Poznan, Poland. Product has arrived on the market in October 2011 in two variants, Minister Pils and Minister Wheat Beer. Ostecx Créative is responsible for packaging design and creation of promotional materials for newborn beer brand.
Cooperation within Ministry of Brewery and our agency has started in Summer 2011. After changing the logo and developing the website of the shop we have begun the works on the Minister beer packaging design and it’s communication. The common goal of the client and agency was to create unique and modern label inspired by European brewing culture and tradition.
Design of the packaging is based on the original drawing made by polish illustrator Kinga Offert-Ploszaj and Bradley Initials font. Two variants of the beer are distinguished by color code – Minister Pils comes in PANTONE Black C, Minister Wheat Beer is designed with PANTONE 311 C.
Thanks to positive reception of packaging design by potential consumers and small advertising campaign in points of sale and at Ministry of Brewery’s Facebook profile, premiere of the new brand has been successful. 1600 bottles, which was entire supply, was sold out in one week time.
Font used: Bradley Initials