Fullsteam Brewery

Fullsteam Brewery

September 14, 2011 | Designed by Helms Workshop

Working closely with Fullsteam founder Sean Wilson we created a brand narrative centered around a semi-fictitious steampunk plantation-owner from a distant time: Liborious Golhart. The narrative explores the contrast between industry and agriculture, two worlds to which Libby is equally dedicated.

As Golhart surveys his plantation via dirigible, the factories he owns are churning out amazingly tasty utilitarian beer. This government-issue ale of the proletariat is Fullsteam’s Original Workers’ Comp series of beers— their more traditional, wide release offerings. As the factories hum with activity Liborious, ever tinkering, is experimenting at the plantation and creating odd, artisanal ales for serving to friends and distinguished guests. Those beers are Fullsteam’s Plow-to-Pint series, brewed with real southern agricultural products.

Sweden’s Kurt Lightner worked with us to provide intricate, textural illustrations that provide a striking contrast to the iconic typography.
  —  Helms Workshop

Fullsteam Brewery
Fullsteam Brewery
Fullsteam Brewery
Fullsteam Brewery
Fullsteam Brewery
Fullsteam Brewery
Fullsteam Brewery
Fullsteam Brewery
Fullsteam Brewery
Fullsteam Brewery

Fullsteam Brewery Cans
Fullsteam Brewery Cans
Fullsteam Brewery Bottles
Fullsteam Brewery Bottles
Fullsteam Brewery Bottles

Comments (8)

  1. Thank you so much for the feature! I should point out that these are early examples of Christian’s and Kurt’s work. We’ve changed some beer names, styles, and visual elements in the past year. For example, Working Man’s Lunch is a chocolate ale, not a stout, and we call Fullsteam (the flagship beer) “Southern Lager”, not a Carolina Common.

    We’re super excited to eventually package our beers. And I’m incredibly thankful for the creative might and the patience of my art team.

  2. Sour Rhubarb? Those guys aren’t afraid to take chances eh? I like it.

  3. I’d love to be able to buy a T-shirt of some of these prints, is there a handy url? or someone I could ask. Amazing works of art!

  4. I would drink that beer and then eat that beautiful bottle.

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