Desired imagery and feel was that of ‘floral green’ hops just ripe and ready for harvest. The landscape references the topography of the farm, as well as the graphic lines of the original Driftwood Logo. There was a bit to be learned on the nature of hops; how they grow and their optimum colour were just two of the happily absorbed lessons. This label is featuring hand drawn typography, original illustrations, and a restricted, carefully analogous colour palette.
— Margaret Hanson