Break Threw Brewing Company

Break Threw Brewing Co.

August 9, 2011 | Designed by John Watterson

This work began as part of my undergraduate thesis. This undertaking entailed developing and brewing unique ales, creating & branding Break Threw Brewing Co. and each beer, packaging the product, and designing various other promotional items.

Each brew is inspired by a genre of music. The ales’ names & photomontage characters capture the inspiration behind each unique brew.
— John Watterson

Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Co.
Break Threw Brewing Company

Comments (2)

  1. Awesome Branding! Great Idea. Good Job!

  2. Very cool illustrations. The grasshopper head on the old-fashioned bicycle is nice!

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