Break Threw Brewing Co.
August 9, 2011 | 2 comments
Designed by John Watterson
This work began as part of my undergraduate thesis. This undertaking entailed developing and brewing unique ales, creating & branding Break Threw Brewing Co. and each beer, packaging the product, and designing various other promotional items.
Each brew is inspired by a genre of music. The ales’ names & photomontage characters capture the inspiration behind each unique brew.
— John Watterson























Awesome Branding! Great Idea. Good Job!
Very cool illustrations. The grasshopper head on the old-fashioned bicycle is nice!