Ahab Lager

Ahab Lager

August 19, 2011 | Designed by Andrew Herwig

Better sleep with a sober cannibal than a drunken Christian.
— Herman Melville, Moby Dick

In 1851, well-documented alcoholic Herman Melville wrote this American classic in Pittsfield, MA. It all comes full circle 160 years later, with Andrew Herwig’s Ahab Lager. I bet it pairs very nicely with the Cliffs Notes version of the book.

“Based on the American classic novel Moby Dick, and its ruthless, tormented character Captain Ahab. Rough illustrations and muted colors allow the consumer to dive into the world Herman Melville created while incorporating a unique beverage experience. Exciting imagery of Ahab and the whale invoke a strong resurgence of the classic novel, bringing it to life.
—Andrew Herwig

Captain Ahab Lager
Captain Ahab Lager
Captain Ahab Lager

One Lonely Comment

  1. I don’t understand why this is on here. Hey I’m all about interesting personal projects, but the photoshopping of the beer photos doesn’t even look real. This is just a digital rendering. This blog should be about real beer. Whether it’s home-brewed or brewed on a large scale doesn’t matter, but it needs to be real.

Leave a Comment

Top