0.08 Beer

0.08 Beer

August 31, 2011 | Designed by Anthony Petrie

0.08 is a very unique student project, and Anthony was kind enough to pass along some notes about this design process:

I love being as creative and unique as I can with my design work, so I found myself staying away from the standardized “beer box” for a 6-pack of bottles. The name of my beer is based off of the BAC (Blood Alcohol Content or Consumption) concept, and being a unique name comprised of numbers, I knew I wanted to take a complete typographic approach to my design.

A huge element to my packaging was to utilize the idea of being interactive with the consumer. After finalizing my logo, the label was the first item designed to display this element. I wanted the label to abide by the typical left to right, top to bottom standard, but readable backward and vertical as well, thus leading the reader/consumer to the 0.08 logo. Once the eyes were brought to the logo, the viewer’s attention was introduced to color, a part of the label, around the bottle. This interactive concept was also applied to the canisters, creating evidence of a unified design. The cut out drops are another element of interactivity, looking as though dripping from the neck label to the body label. The drops are placed in such manner that a fluid motion is created once the bottles are placed inside their canisters and aligned correctly. Color choice was also essential, as I needed them to work with my choice of a raw, cardboard style, of packaging. A desaturated color palette was my answer. The colors chosen worked the best with the three types of beer contained in the box: Pale Ale (blue), Harvest Ale (green), and Spiced Ale (red).

I chose to double package, so to speak, because I felt it was unique. This allows for the idea of individual bottle sale or purchase of all 6 bottles when placed in the box. The box was crafted from flat cardboard and wrapped in the typography of the bottle label. I felt I had already established a unique design for the beer bottles and their canisters, that I created a unique box to unify and enclose such unique content.

0.08 Beer

0.08 Beer

0.08 Beer

0.08 Beer

0.08 Beer

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