Red Brick Beer
July 25th, 2011 | 1 comment
Designed by 22squared
Red Brick is a craft beer made by Atlanta Brewing Company in Atlanta, GA. We redesigned not just their packaging, but their entire visual identity, using the tagline “Beer From Around Here” and the concept that all beer from outside the Southern states is effectively an import. We simplified the names of their products, added writing with Southern personality, and incorporated visual cues from Southern industrial products. With a limited ad budget, we made the packaging the advertising, and managed to turn a brand with no recognizable identity into a brand with not just an identity, but a rich cultural story.
A ground-up redesign of Red Brick Ale’s packaging and identification. For the sophisticated Southerner, with copy that’ll keep you entertained through a six-pack.
[...] Beer Graphic(s) – this was a tough one but I ended up going with the overall look of Red Brick Brewing’s new packaging. Too bad they didn’t carry these new graphics over to all parts of their brand, like their [...]