If you’re a designer, I’m sure you can relate to this. Somebody asks you to knock out something quick, and you proceed to go several sleepless nights to hand them something well beyond what they needed or expected.
It started simple enough. My mom was gonna brew some beer for my step dad at a local brewery in St. Paul and she asked me to design her some labels. What she got was a full blown branded campaign. Full of colorful names, hand cut and placed labels, and a brilliant tribute to a man who you better raise your glass to, ’cause you know he’s raising his to you.
A micro brew. Honoring a macro man.
A true one of a kind, Tite Brew embodies the spirit of the man it was crafted to honor. Pour yourself a mug and enjoy Tite. A bold, full-bodied richness, a hint of a fruity texture and tall thick head. It’s everything you would have every expected out of Tite. And it goes perfect with a roast.
In all seriousness, the beer, like the man, is in high demand. And what better way to pay tribute to a legend than by assembling his favorite crew and toasting him with some one-of-a-kind brew.
Each blend tells story, something meaningful about the man. We love his strength, his character, his spirit and his courage. A limited release for a man who’s given us limitless joy, laughter and memories. And whether you’re brother, sister, friend or child, take a few pictures before the night’s over. It’ll be the only way to remember tonight, when you’re sporting the ‘Tite Brew Hangover.’