BrandOpus began it’s redesign of the Badger Ale line earlier this year with Hopping Hare Ale.
The redesign comes at a time when we are seeing a widening consumer appeal for ales, so we believe our designs need to reflect the new audience of both men and women and refresh the look and feel of the Badger brand.
— Anna Corbett, Badger Brand Manager
The overall redesign gives Badger a stronger on-shelf presence that allows consumers to understand and engage with the brand more meaningfully, and recognise the Badger portfolio over other brands in the ale category.
— Paul Taylor, Creative Director, BrandOpus
Here’s the before (left) and after (right):