I’ve never seen a better example of knowing your audience than this. Want a college student to read something? Put it on a beer bottle!
The main idea behind the packaging is that it is a ‘College Survival Kit.’ Each bottle represents a different college course that comes complete with a lesson plan on the back of the label and an attached booklet. The booklets coincide with the course and has quick tips to use when the consumer is on the go.
— Kevin Coleman