I’ve never seen a better example of knowing your audience than this. Want a college student to read something? Put it on a beer bottle!
The main idea behind the packaging is that it is a ‘College Survival Kit.’ Each bottle represents a different college course that comes complete with a lesson plan on the back of the label and an attached booklet. The booklets coincide with the course and has quick tips to use when the consumer is on the go.
— Kevin Coleman
Michael Palledorous
May 20, 2011 at 12:25 pm
That is amazing.
Shannon Patrick
May 20, 2011 at 12:26 pm
Carrying that package would be a pain in the ass, but I love this concept. I think it’s hysterical.
Jason
May 20, 2011 at 10:40 pm
If I had a son, that’d be my welcome to college gift.
Oh Beautiful Beer
May 23, 2011 at 11:47 am
Yeah, there’s definitely a market there.
Dane Mentzer
May 24, 2011 at 10:10 pm
Wow, interesting.