Odell Levity Amber Ale

May 5, 2011 | Designed by TBD

This Levity bottle is from TBD’s award-winning redesign of Odell’s main line beers, which helped increase sales by 40%. The labels feature illustrations by Mona Caron and a gorgeous hand-drawn typeface inspired by Cowboy Rhumbahut.

The objective was to more clearly convey the message of our high quality beer made by real people, people who have a great passion for brewing — not to reinvent Odell Brewing.

— Eric Smith Director of Sales and Marketing, Odell Brewing

Odell Levity

One Lonely Comment

  1. Wow, 40% increase in sales shows how much of an impact design can have.