Cheddar Ales was opened in 2006 by Head Brewer, Jem Ham. The brewery is based at Winchester Farm on the edge of Cheddar Village, near the famous Cheddar Gorge, in Somerset, England.
The logo we designed hints at the typography of a bygone British era, as does the imagery: an illustration of Cheddar Gorge. The confident combination of colour, image and type evokes a feeling of the great pre-war railway travel posters, inviting relaxation as the scenery blurs past.
— Studio Output