Great ad campaign from McGarrah Jessee. They’ve created a series of posters featuring several “I can’t believe I do this for a living” Shiner employees. Each poster has the look and feel of a real working man’s beer from a century-old brewery in a tiny little town in Texas. (Which is good, because that’s the case.)
The posters are available for download at the Shiner website.
Jason
March 30, 2011 at 8:50 am
Those posters a pure genius!
Shaemus
March 30, 2011 at 12:56 pm
InBev hasn’t bought them out and closed down the plant yet?
Treach
March 30, 2011 at 5:17 pm
I think the next ad campaign should include a spokesman (the obvious choice would be Patrick Swayze circa Roadhouse, but that’s not gonna happen…Henry Rollins? Chuck Liddell?) giving a black eye to any one who orders an internationally owned macrobrew instead of a Shiner.
Matt
March 31, 2011 at 6:12 am
No, in fact, they make ZiegenBock just to compete with Shiner. I’m pretty sure that no *real* Texas drinks ZiegenBock though.
Kenton
March 31, 2011 at 5:14 pm
The day Shiner sells out, is the day I will no longer drink Shiner.
Michael Kiser
January 31, 2012 at 11:19 am
Maybe you should have quit in 1989? http://www.gambrinus.com/company_history.html
Not every sale is a sell-out.
Joshua
April 1, 2011 at 8:38 am
That is one super poster. Love the line.
Shannon Patrick
April 15, 2011 at 3:58 pm
Love the style and the series has a great concept.
Pingback: Shiner Beer Posters | Maszman Speaks!
Carpet Tile Cleaning Palm Harbor
August 20, 2012 at 9:39 pm
I have a hard time telling my wife…that guy’s face really gave me a chuckle. Great concept and campaign.