As a recent southern transplant, I can really appreciate this poster series for Atlanta-based Red Brick Brewing. They all tie into the brewery’s “Beer from around here” slogan and approach that all non-southern beer is an import. Below is a great video about the new marketing campaign and rebranding for the beer. It sums it all up much better than my ramblings ever could. So just watch it. Right now. Preferably with a beer in hand.
Jason
March 16, 2011 at 3:32 pm
Genius marketing campaign. I love the one about new england beer and the money going to the queen. I’m curious how the company is doing now, as compared to 2009.
JD
March 24, 2011 at 12:43 pm
While I can appreciate how the “southern pride” is expressed here, I’m pretty sure a lot of Texas and Louisiana natives would get offended to get bunched into the “you all” crowd. I’m in Dallas, and have never heard anyone that from here say “you all.” But then again, this ad isn’t for us.
Oh Beautiful Beer
March 24, 2011 at 12:59 pm
JD, I had a similar thought. Curious as to how they decided on those boundaries…
another JD
March 25, 2011 at 4:09 pm
I’m a Houston-transplanted from St. Louis so I say “you guys” but this instantly offended me, everyone I know says “y’all” in these here parts.
Hurmus
March 28, 2011 at 9:09 pm
Beautiful poster. Great blog. See this poster for a Brazilian beer:
http://ultimolayout.blogspot.com/2009/09/agua-malte-lupulo-levedura-stout.html
Thanks.
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