It should come as no surprise that the Big Boss packaging quickly became the most submitted design on this website. The one-color, vintage aviation inspired beers from the “First In Flight” state certainly jump off the shelf. Earlier this year, McKinney won Graphis Gold for this campaign.
How do you create beer packaging? Well, start with some beer, add some WWII bomber names, random trivia, more beer, some gasket seals, a little bit of Spanish, a touch of German, more beer, a few pinup girls, a little bit of luck, more beer, swizzle sticks, mongrel dogs, fairy dust, a dash of kustom kulture, a heavy dose of metallic links and some more beer. Stir. Serve cold.
You can see the rest of the Big Boss lineup on their website. Which is your favorite?